Customer satisfaction is a term used to describe a scenario when an exchange meets the needs and expectations of its user. In the recent years due to the globalization the market competition has increased dramatically. The growth in the business environment have made it harder to maintain the long term sales and profitability levels.
The ‘care’ and ‘actions’ are the two terms that are critically important for customer’s total satisfaction. Different services offer different characteristics and challenges while for many customers, their satisfaction loyalty relationship with a provider tends to be non-linear. The relation between customer needs, satisfaction and loyalty and how these ultimately relate to a providing firm’s profitability, were seen to be linked in complex ways.
The quality improvements starts from engineering Design. The evolution in the software’s since the last decades had changed the manufacturing industry. The 3-D computer aided design, manufacturing, and software’s helps in fulfilling the customer’s needs up to a certain extinct. These software’s saves time and money in product development thereby reducing or eliminating the early detection of interferences between components enabling quick design iterations.
To satisfy the customer totally and solving their problems following are the techniques that can be used:
Use Team Approach, Establish a small group of people with the knowledge, time, authority and skill to solve the problem and implement corrective action. Describe the problem in measurable terms. Specify the internal or external customer problem by describing it in specific term. Define and implement those intermediate actions that will protect the customers from problem until permanent corrective action is implemented. Identify all potential causes which could explain why the problem occurred test each potential cause against the problem description and data. Identify alternative corrective actions to eliminate root cause. Confirm that the selected corrective actions will resolve the problem for the customer and will not cause undesirable side effect. Define other actions, if necessary, based on potential severity of problem. Impalement the permanent action needed, choose on-going control to insure the root cause is eliminated. Prevent Recurrence modify specifications, update training, review work flow.
Star Machining is focusing to satisfy the customer need up to a large extinct. The product’s performance is based on customer need. Enhancing the quality always leads to achieve loyalty with customers.
